Brand strategy and
Business development
to launch or boost your Business.
Dynamic and determined, result driven.
In love with new experiences,
never stop discovering, observing, absorbing.
Chronic traveler. Tireless sportif. ​
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For 20 years I have played roles of Sales & Marketing, specialising in Lifestyle & Hospitality.
My approach combines strategic thinking with on-field action to
craft and deliver astonishing and memorable experiences.
Passionate about people behaviour and trend scouting, I lived and worked in Hong Kong, Shanghai, Guangzhou, Bali, Spain and managed Business Development projects in Europe, Asia, the USA and Mexico.
My mission is to support organisations to stand-out,
grow and succeed.
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"When the wind of change blows,
somebody builds walls,
others build windmills"
- Chinese proverb
#neverstop #keepgoing
MILESTONES OF MY APPROACH
INTERNATIONAL BUSINESS DEVELOPMENT
Bringing my on-field experience of business development to support Organisations to identify their market opportunities, identifying new customers, establishing connections and building valuable relationships.
Every market has its own distribution structure, culture and negotiation attitude: I believe in a personalised approach as a key to succeed.
BRAND
KNOW-HOW
Leveraging on the most updated marketing and business innovation methodologies, I support crafting Unique Value Propositions able to establish emotional connection, identifying Key Success Factors that drive customers' choice.
PRAGMATIC
APPROACH
At entrepreneurs and organisations side not only to define the strategy to achieve their ambitious goals, but translating that strategy into a step-by-step action plan.
I lead combining strategic vision and hands-on approach, with no fear to roll up my sleeves to execute.
MARKETING DIRECTOR
Led a 10+ cross-functional marketing team to develop a multi-channel communication platform - marketing campaigns, activations, PR, media - able to ensure brand awareness, drive leads, and increase sales.
Supported lifestyle and hospitality enterprises designing and rolling out their brand strategy and action plans to ensure consistent positioning, unique value proposition, recognisability and memorability.
BRAND & BUZ DEVELOPMENT
Orchestrated brand creatives with insightful guidelines, developing storytelling for brands able to engage with the target audience, ensuring high-quality assets are produced in line with brand positioning and goals.
GLOBAL BRAND MANAGER
Responsible for worldwide Sales & Marketing direction, including sales network management and product development.
HEAD OF ASIA PACIFIC
Set up and run the Asia Pacific branch of a luxury company, with responsibility of market development and operations across Asia and America.
INTERNATIONAL CONSULTANT
Supported 50+ companies rot establish their presence abroad, specially in Asia, America and Europe.
MY INNOVATION PROFILE
Each of us has a natural inclination to evolution and innovation.
Being aware of our own strengths is fundamental to unleash our potential. I am a mix of...
EXPLORER
CHALLENGER
MAKER
Nurtured by new opportunities and
connections, careful observer of reality around, have a habit of abandoning any comfort zone to explore and find inspiration in search of contexts from which to learn something new, quickly and enthusiastically.
Constantly questioning the status quo, own and others' beliefs to promote change. It has a natural attitude towards innovation and use questions as a tool to investigate and view the issue from different angles.
Innovator having the ability to grasp the substance of things, proceeding by trial and error until finding the solution that fits.
MY PASSIONS
The key ingredients of my wellbeing - what I cannot renounce in life.
SPORT & FITNESS
An active life is the source of my energy, that's what let me feel alive and - more than that - that's my way to feel aligned with the rest of the world, with nature, with people and the entire universe.
SOCIAL CONNECTION
Real networking addicted.
I love establishing valuable connections.
I am a catalyst, enjoying combining different elements to obtain something "bigger".
TRAVELING & EXPLORING
Does a bad travel really exist? Not for me, every new experience leaves its signs and teaches me something new. It adds a brick on the wall that my life is. I can find the good side of whatever place in the world, if populated by the right crowd. Then, well, if we all are in Ibiza it's even better.
+39-348-9038661
©2020 di ellycasta