Brand strategy and
Business development
to relaunch and boost your Business.
ELISA CASTAGNA
Dynamic and determined, result driven.
In love with new experiences,
never stop discovering, observing, absorbing.
Chronic traveler. Tireless sportif. My motto is #workhardplayharder.
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For 20 years I have played roles of Sales & Marketing, specialising in Business Innovation.
My approach combines strategic thinking with on-field action to boost Business Development.
Passionate about people behaviour and trend scouting, I lived and worked in Hong Kong, Shanghai, Guangzhou, Spain and managed Business Development projects in Europe, Asia, the USA and Mexico.
My mission is to support Entrepreneurs and Organisations to grow and result more competitive, innovating their Value Proposition - business model, product or service - to result more competitive connecting with their target market.
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"When the wind of change blows,
somebody builds walls,
others build windmills"
- Chinese proverb
#neverstop #keepgoing
MILESTONES OF MY APPROACH
INTERNATIONAL BUSINESS DEVELOPMENT
Bringing my on-field experience of business development to support Organisations to identify their market opportunities in Italy and abroad, scouting out new customers, establishing connections and building valuable relationships.
Every market has its own distribution structure, culture and negotiation attitude: I believe in a personalised approach as a key to succeed.
BRAND KNOW-HOW
Managing the most updated Marketing and Business Innovation methodologies and tools, I support crafting a Value Proposition able to establish an emotional connection between Organisations and their Customers, identifying the Key Success Factors that drive Customers' choice.
PRAGMATIC APPROACH
At Entrepreneurs and Organisations side not only to define the Strategy to achieve their goals, but translating that Strategy into a step-by-step Action Plan.
I believe that implementation is as important as defining the way: that's why I can act as
as a Project Manager to turn the plan into reality.
MY PROJECTS
A slideshow of some of the latest projects I handled
BRANDING
Customer-centric research technics applied to deeply understand the target customers and redefine the Marketing Concept and Communication guidelines - Client: a multinational haircare cosmetics company
THE EXPERIENCE ALCHEMIST
Defining the Strategic Positioning and the Roadmap to launch and activate upcoming and existing Destinations.
Crafting memorable Experiences for Restaurants and Hospitality venues turning them into Love Brands, obtaining WoW effect, increasing Customer Loyalty and stimulating Word Of Mouth.
OMNICHANNEL REVOLUTION
Supporting the implementation of an omnichannel strategy, activating new Direct-to-Consumer sales channels while optimising the B2B management - Client: a worldwide recognised sportswear and footwear Brand.
BRAND RELAUNCH
A Sprint-based project aimed at delivering an Exponential growth Marketing Plan - Client: an Italian-based multi-national sunglass corporation.
MARKET ACCESS
Starting up and managing the Asia Pacific subsidiary of a group of 9 Made-in-Italy Jewellery Brands, introducing them into the Asian Markets.
EXPORT MANAGEMENT
Introducing Premium Apparel and high-end Footwear into the Asian and American Markets, activating new Distributors and Agents - Multiple Clients: small & medium enterprises.
MY INNOVATION PROFILE
Each of us has a natural inclination to evolution and innovation.
Being aware of our own strengths is fundamental to unleash our potential. I am a mix of...
EXPLORER
CHALLENGER
MAKER
Nurtured by new opportunities and
connections, careful observer of reality around, have a habit of abandoning any comfort zone to explore and find inspiration in search of contexts from which to learn something new, quickly and enthusiastically.
Constantly questioning the status quo, own and others' beliefs to promote change. It has a natural attitude towards innovation and use questions as a tool to investigate and view the issue from different angles.
Innovator having the ability to grasp the substance of things, proceeding by trial and error until finding the solution that fits.
MY PASSIONS
The Key Ingredients of my Wellbeing - what I cannot renounce in life.
SPORT & FITNESS
An active life is the source of my Energy, that's what let me feel alive and - more than that - that's my way to feel aligned with the rest of the World, with the Nature, with the People and the entire Cosmo.
SOCIAL CONNECTION
Real networking addicted. Cannot live without friends, colleagues, connections to customers and partners. I am a catalyst, enjoying combining different elements to obtain something "bigger".
TRAVELING & EXPLORING
Does a bad travel really exist? Not for me, Every new experience leaves its signs and teaches me something new. It adds a brick on the wall that my life is. I can find the good side of whatever place if populated by the right people. Then, well, if we all are in Ibiza it's even better.
+39-348-9038661
©2020 di ellycasta